Should You Promote Your Business through a Website or Social Media?
In this article, we’re going to talk about personal branding. Growing and developing your personal brand has never been more important. We want to talk to you about why you still need a website in 2017 instead of just using social media.
There are a lot of people in the online community around marketing that will tell you that you probably don’t need a website today because you can go directly to the platforms that already have traffic, where there’s already a great user base for you, and there is some truth to that.
However, there are many reasons that you still need a website in 2017. Social media is amazing. But the reality is, you don’t own and control the platform. You don’t get to fully control how it looks, how people interact with it, and you don’t control the rules.
You’ve seen social media companies go away, but we’ve also seen social media companies change the rules of how you are able to engage with people. You need your own platform to be able to do that on your own terms. A website lets you do that, not only with having a hub where you can control content and you can set your own content guidelines and rules, but where you also have the ability to have a direct relationship with your audience by getting them on to your email list or newsletter.
What if your favorite, or most popular social media platform went away like Vine did? What would you do to be able to reach people and connect with them directly? How do you have ownership of the relationship? That’s why by having your own website matters. It’s not just about having a web hosting and a .com or .net domain name, it’s about being able to have a sense of security and certainty when it comes to your brand and also knowing how people will find you.
Having your own website and the ability to put out content in the form of a blog or articles also means that you have the opportunity to be found in search engines, the way that you want on your own terms and you have a more effective tool for marketing yourself.
A website can also help you consolidate your brand. It means that if you happen to have a podcast for example, you can get people to that through your website as well. If you’re like me and you’re doing public speaking, you have a way to get them to information about that that they can download in the form of a speaker sheet. If you’re a digital artist of any kind, you can have a portfolio that people can download, and that they can print out and take to a decision maker so that they can vet you.
There are multiple things that you can do with a website that you just can’t do with many of these social media platforms. All social media platforms are still very important for your brand and that you should go directly to where the audience is participating, to where the conversation is being had. You also need a hub of your own, where you can set the rules and you can dictate the narrative and where you’re not the hold into someone else.
Having an email list is still very important for your personal brand and for your business today. Even with all the things that you get in social media, having that direct access to somebody’s inbox really matters. To be able to do that, and to have lead magnets, to be able to do drip content in the form of auto responders or give someone a free 10 step course, you need to be able to have a website that you can tie to this email marketing campaign and where you can have Google Analytics and all these other things that are going to be important for you to make decisions around your audience and around your brand and business.
We know setting up these things can feel really intimidating and overwhelming. It’s just easier to have a social media profile. It’s just easier to have a Facebook page, than to set up a website but no one can neglect the benefits of having a business website in 2017.