Is There Any Main Difference Between Advertising And Marketing?
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Written by admin on February 23, 2010 – 3:56 am
I know advertising is in a subset of marketing; when you are advertising, you are marketing but you can be marketing when you are are not necessarily advertising. Is there any main difference between Advertising and Marketing?
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Marketing is a broad term for satisfying consumers wants and needs (with a profit for your company). This involves the 4Ps, or in today’s terms it is 5 Ps – Product, Promotion (Advertising), Place (Distribution), Price, and People(Target Market).
So, essentially, advertising may be seen as part of the promotional aspect of your marketing mix.
I hope this helps.