The best way to make a mark distinctive is to make it up. Some examples include chumbo.com (an online software store), kagi.com (a payment processing service for e-commerce businesses) and pandesic.com (an e-commerce company).
The keys to a coined domain name are making it easy to spell and appealing to both eye and ear, or at least suitable to the image you want to project for your product or service. To avoid coined words that may evoke unintended images (for example, runslo.com for software that is supposed to speed up your Internet access), run your choices by a variety of people and note their responses to the sound and appearance.
Wholly new, made-up words have no meaning and probably not even any connotation, other than the ones you will create with your marketing activities. That means they require extensive, often expensive, marketing efforts to get established as product or service identifiers in the first place. Without that, your domain name won’t mean anything to the general public. That’s a major drawback for a small business with limited capital.
Opting for a coined word has a second drawback. New combinations that sound and look good that is, ones that are marketable and not already in use are becoming harder to develop. Despite our rich Celtic, Anglo-Saxon, Norman and Latin linguistic heritage, with over 200,000 new trademarks being registered each year, the well of coinable words is fast being drained.
