Netpreneurs, Start Your Search Engines!
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Written by admin on September 27, 2008 – 12:13 am
Then you can scan through the SRDS volumes and track down the newsletters, the magazines, and the media outlets that might cater to your customers. Get a copy of the newsletters (if they allow advertising); buy a copy of the magazines and look at the ads that compete with your prod-uct. Notice the kinds of words they use, the kinds of offers they make, the kinds of hot buttons they push.
Start small. Craft your message as if your life depended on it. Place a small ad and track the results like a wolf tracks a herd of caribou. If your ad produces results, you can increase your budget until you are running full-page ads in every magazine in the country.
Before you reach that stage, you would do well to contact reputable list brokers from the Yellow Pages in your city to find out whether they have lists of prospective customers to whom you could send a targeted mailing for your product or service.
Do the numbers to see whether, after deducting the costs of mailing and assuming a response rate of Vi to 1 percent, you would have a chance of breaking even.
Your list broker can help you determine the realistic costs of a direct mail campaign. If the numbers seem reasonable, you’ll have to either write a direct mail letter or hire someone to do it for you. An excellent software product that will help you write both online and offline marketing letters is found at www.instantsalesletters.com.
To repeat, start small. Test a few lists. Measure the results and, if war-ranted, roll out your direct mail campaign to larger and larger numbers.
