Car Free DC

1 Comment Written by admin on August 18, 2008 – 11:57 am

Consider the following:

• In the heading and summary on heart disease symptoms that I used earlier, there are a total of 30 words, nine of which are the carewords “heart disease symptoms.” This gives a careword density for this text of approximately 26%. This is very high (but not unacceptable) in such a small quantity of text.

• Over 250-500 words of text, say, the keyword density should be in the region of 3–5%. What is critical here is how the content reads. If you put too many carewords in the text, it will lack flow and will likely read as hype. If that happens, then most readers will just hit the “Back” button.

• If you write a very long text, you will generally find that it is hard to maintain a reasonable careword density, as it is generally hard to maintain a focus on a particular set of carewords over a long piece of text. This is another reason why you should keep your content short and focus on a single idea.

• Have no more than three carewords (or careword phrases) per page.

•Use emphasis where appropriate Search engines give a little extra value to content that uses emphasis. Embolden your headings and summaries. (Alternatively, you can use the <H> tag for your headings.) Some advocate the use of italics. However, italics are hard to read on a screen. (They make the text look as if it is having a nervous breakdown.) Remember always to put the reader first, not the search engine.

•Get your carewords into your links Write your hypertext links like you write headings – get those carewords in. Search engines give special emphasis to words found in links. Avoid using phrases such as “click here” and “download now,” as people don’t search for expressions like these.