DON’T TRY TO TRICK THE SEARCH ENGINES
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Written by admin on August 12, 2008 – 3:22 pm
Consistently ranking well with search engines is, unfortunately, a lot like doing well in business. It requires having quality content and working hard over a long period of time.
There are those out there who will offer you a shortcut to success. They will tell you that they can do all sorts of fancy things that will shoot you up the search results rankings. The fact is that some of their tricks will indeed work, and, while they might not be fully legitimate, they are not exactly illegal either. However, there are other tricks that are deliberately designed to fool the search engines, but nobody likes being made a fool of.
Short-term tactics that try to fool the search engines might well result in short-term gain, but can easily lead to long-term pain.
As I mentioned earlier, the keyword tag used to be important to search engines. But then the trick of stuffing the keyword tag with dozens of popular keywords became so common that most search engines began to downgrade its value. Now the tag will seldom if ever help your rankings.
Be very careful about taking the advice of those who promise you things that sound too good to be true, because – you know what? – they probably are too good to be true. You need to be very clear on what exactly you’re getting into when employing search engine experts. Many of them are absolutely legitimate, but some employ shady practices that could in fact damage your website’s reputation and ranking with the search engines. (Search engines have been known to punish and, on rare occasions, ban websites that tried to fool them too much.)
