BUILD YOUR WEBSITE TO APPEAR AS STATIC HTML
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Written by admin on August 12, 2008 – 3:09 pm
Dynamic webpages are pages that are not pre-built but that are built on the fly from a database whenever a person clicks on a link or makes some sort of selection. A typical use of dynamic content would be where you are requesting a flight to Washington DC at 3 p.m. on Tuesday with a particular airline. The airline website will send this query to the database and then build a dynamic page that will tell you if there are seats available and at what price. Search engines have got much better at indexing content within databases.
However, there can still be problems and it requires a lot of precision and expertise to get right. That means you need to make sure that your technical team focuses its energies on ensuring that the search engines won’t have a problem indexing your website. For a period, dynamic pages were really cool. It seemed that every IT department wanted its website to be dynamically built because that somehow said something about the quality of the website.
The thinking was that if you had dynamic content you had quality content. Not so. If the content is badly written and out of date, then all that taking it from a database does is to make it dynamic badly written and out-of-date content. (Garbage in, garbage out.) You don’t need a dynamic website unless you have dynamic content needs, such as those of an airline. If your content doesn’t change dynamically, then it is better to create a static HTML website. Of course, this website can be built from and maintained in a database or content management system, and you should be able to add new content whenever you want. (You may, in fact, have some dynamic content and some as static HTML.)
The advantages of having a static website are as follows:
•You increase the search indexability of the website.
•Individual pages should be slightly faster to load, as they do not have to be called from a database.
•Your website will be cheaper to maintain because you will require less computing power.
FRAMES ARE JUST NOT A GOOD IDEA
Frames break a page up into two or more screens. Unless you have an absolutely compelling reason to use frames, avoid them, because they are usually far more trouble than they are worth. Frames cause a lot of problems generally (harder to code and maintain, slower to load, difficult or impossible to bookmark, hard to print, etc.) and also for search engines. Search spiders often get confused and lost inside frames, and when this happens their impulse is to quickly leave the website.
