Social media optimization, or SMO, is a form of marketing that focuses on generating traffic and buzz by participation in various social media Web sites, including Facebook, Digg, and YouTube.
Social networks allow you to build large lists of contacts and supporters that can help to spread the word about your business and Web site.
Social news services provide a platform for others to vote on your content and share your story with others. Finally, video sharing Web sites allow you to upload, view, and share video clips with millions of potential visitors.
There is a website, reciprocalconsultingblog.com and one of their blog posts named: ‘Maintaining Social Media Profiles’ teach you how to use social media for your Web sites to generate traffic and buzz, and to build links to your Web site.
For example, if you use images on your Web site, you should also upload those images to Flickr, which is a popular photo-sharing Web site. If your blog post is especially provocative, you should definitely make sure one of your readers submits it to Digg, a popular social news Web site that can have a profound impact on your Web site traffic if the Digg community embraces your content.
Submitting your blog to Technorati is another great way to market your blog. Technorati is a popular blog search engine that millions of potential readers visit every day to find interesting and informative content.
Social Media Optimization is an extension of your search-engine-optimization (SEO) efforts, emphasizing the use of social media Web sites to build links that can get your Web site ranked well organically in search engines.